Sloomoo Institute is Teaming Up With WICKED on Broadway

Sloomoo Institute is Teaming Up With WICKED on Broadway

January 16 – February 28, 2025

Sloomoo Institute is teaming up with WICKED on Broadway to launch a unique, hands-on experience inspired by the magic of the musical, which will include photo opps, props from the show on-site, and vats of custom slimes inspired by Elphaba and Glinda!

The custom slimes “Popular Pink” and “Elphie’s Brew” will be packaged together with a bottle of activator, and sold for $19.99, both onsite in the Sloomoo store in NYC, as well as inside the Gershwin Theater where WICKED performs!

Ticket giveaways will take place January 17-22, 2025; winners announced January 23, 2025.

Location:

Sloomoo Institute NYC
475 Broadway
New York, NY 10013

Website | Tickets


ABOUT SLOOMOO INSTITUTE
Sloomoo Institute is an immersive experience that taps into the joy of slime and multi-sensory play. Sloomoo Institutes across the U.S. feature sophisticated, interactive spaces designed by contemporary artists where hand-crafted, artisanal slime and other tactile compounds come to life – dozens of textures, the most delicious scents, soothing ASMR, and wondrous sights all in a glossy setting to delight not just kids, but the kid in all of us.

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