30 Jun Everything is Awesome – Newly Reopened LEGO Store

The newly reopened LEGO store features a wide range of interactive experiences for kids and adults, from making your own likeness in the LEGO Minifigure Factory to taking selfies in the human-scale NY. Make sure to cruise the Rock Center campus to discover twelve hidden LEGO figures in some of your favorite Rock Center spots.

The LEGO Store raises the bar in kid-chic design, innovative displays, in-store family events, and consumer-friendly play areas to deliver an engaging, entertaining, and fun experience for families. See lots of LEGO sets built and out of the box all over the store! Plus, you’ll find a huge selection of LEGO sets including LEGO Exclusives, hard-to-find products, and get expert advice and building tips! The Living Room is an interactive play area positioned in the center of the store designed for hands-on, minds-on play. Our Brand Ribbon runs the circumference of the store, featuring LEGO model displays, company history, and fun facts to entertain guests. The LEGO Store also features hard-to-find bricks and elements that you can select by hand at the Pick A Brick wall!

The LEGO Store
630 Fifth Avenue
New York
NY 10111

Daily from 11am–6pm

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