13 Jan NYC Must See Week: 2 for 1 Tickets at Top Attractions

NYC Must See Week takes place from January 20 to February 12, 2026. The program provides 2 for 1 admission at participating attractions across all five boroughs. Tickets are available now. The discount is applied automatically when two tickets are selected during checkout. Taxes and fees are not included in the promotional pricing.

The annual program is coordinated by NYC Tourism and Conventions and features museums, cultural institutions, tours and entertainment venues. Many locations included in the 2026 lineup are suitable for children and families. Examples of kid friendly participants include Historic Richmond Town, Intrepid Museum, SKATEYOGI, Broadway Magic Hour, Cozy Art Land, New York Hall of Science, Harry Potter New York, Mercer Labs, Museum of Illusions, and more. These attractions offer science, history, art, technology and performance based experiences that appeal to a wide age range.

NYC Must See Week provides an opportunity for families to visit major New York City institutions at a reduced cost during the winter season. The offer covers a broad selection of activities, including hands on museums, historic sites, performance venues and interactive environments.

Visitors can access the full list of participating locations on the official NYC Tourism website. The website lists all eligible venues, provides booking links and notes any blackout dates or limitations. Families planning multiple outings can purchase tickets for several attractions, as there is no limit on how many Must See Week deals can be used.

NYC Must See Week is part of a series of seasonal promotions created to support tourism and encourage exploration of cultural and educational sites across New York City. The 2 for 1 offer allows residents and visitors to experience more of the city during a time of year when attendance is typically lower. Full details and the complete list of participating attractions are available on the official website at nyctourism.com/must-see-week.

You can see more family-friendly events taking place in NYC with our events calendar.