08 Jan Broadway Week NYC: Family Guide to 2 for 1 Tickets

Broadway Week is one of the best ways for families to experience world-class theatre in New York City without paying full ticket prices. During this limited-time event, select Broadway shows offer 2 for 1 tickets, making live theatre more affordable for parents and children.

What Is Broadway Week

Broadway Week is a biannual ticket promotion presented by NYC Tourism + Conventions in partnership with Broadway producers. For a set period, participating Broadway productions make seats available at two tickets for the price of one when purchased together. The deal applies to select performances and seating categories through official ticketing partners.

This Year’s Dates

Winter 2026 Broadway Week runs from January 20 through February 12, 2026. Tickets for the promotion typically go on sale in early January, and seats for popular shows often sell out quickly.

During this period, families can plan theatre outings that fit school schedules and winter breaks while taking advantage of significant savings on regular Broadway prices.

How the 2 for 1 Tickets Work

To take advantage of the offer, you must buy two tickets in a single order for shows participating in Broadway Week. The 2 for 1 pricing effectively halves the cost per ticket compared with standard Broadway prices, though taxes and fees still apply. Availability varies by show and performance time, and the best seats are usually claimed early.

Why Broadway Week Works for Families

Broadway Week opens the door to theatre for kids and teens by lowering the cost of seeing major productions. The list of participating shows often includes family favorites like The Lion King, Aladdin and other musicals that appeal to a wide range of ages, alongside titles suited to older children and teens.

Seeing a Broadway show can be an exciting cultural experience for children, helping them develop an appreciation for music, performance and storytelling. With the 2 for 1 offer, parents can book seats together without stretching the budget, which is especially helpful for larger families.

Tips for Families

• Book early: Tickets for popular shows are snapped up quickly once they go on sale.
• Check age guidance: Some shows are best suited for older kids or teens.
• Consider matinees: Afternoon performances often have better availability and fit family schedules.
• Plan extras: Pair a show with a visit to nearby family-friendly attractions, dining or a sightseeing walk in Times Square.

Making the Most of Broadway Week

Whether you live in the New York area or are visiting with kids, Broadway Week offers a cost-effective way to enjoy live theatre. From classics to contemporary hits, families can find shows that match their interests and make lasting memories together on Broadway.

Image Credit: NYC Tourism

You can find more amazine events happening for families in NYC in our events calendar.