27 Aug Old Navy's Back to School Anthem
Old Navy worked with Tony-nominated songwriters Benji Pasek & Justin Paul (A Christmas Story, The Musical; James and the Giant Peach, The Musical; and NBC’s Smash) to create a song that captures the combination of butterflies and hopefulness that accompany the first day of school. Starring new talent Isabella Baldi, the video depicts her first day back at school through a musical journey that juxtaposes her dreams and self-doubt. The single titled “Unlimited,” which was released on July 31st, encourages kids to reach for their dreams and unlimited potential.
Throughout the video, Isabella is heckled by a fantastical creature called “Womp Womp,” created by Hollywood’s Legacy Effects (Iron Man, Captain America, The Muppets). He personifies her fears and anxieties: will she make friends, will she succeed in her schoolwork, will she be a good athlete, etc. Every time Isabella gains confidence and dreams big about her future, the Womp Womp cuts her down with a negative interjection (literally making you think womp womp).
From winning a science award with friends and teachers cheering her on, becoming a chef with a cookbook in the school cafeteria and even becoming the President of the United States, Isabella’s dreams symbolize the potential of this generation. In the final scene, Isabella meets another friend on her bus ride home, and the power of friendship helps her to leave the Womp Womp’s negativity behind.
To support young people and their dreams, the proceeds from iTunes downloads of the song will benefit Old Navy’s ongoing programming with Boys & Girls Club of America. The brand currently has a donation drive in stores to matching customer donations up to $500K, bringing the potential total donation to $1 million.
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